Content VS. Digital Marketing
Would you believe us if we said that content marketing is very, very (very) different from digital marketing?
Consider yourself a believer because it’s true! Content marketing is very, very (very again) different from digital marketing.
While the two streams of marketing are often interchanged, their differences are what set them apart… Yet also bring them together.
Content marketing and digital marketing are like two peas in a pod. While they are both different and in their own pod, together, they contribute to the bigger picture: Your marketing strategy.
When used together, the results you can embark on are unparalleled. Needless to say, each stream is unique in its own way and great for contributing to your marketing strategy when used simultaneously.
If you are looking to amp up your marketing strategy and are curious as to how both content marketing and digital marketing can help support you, take a peek at what we’ve got in store for you!
Content Online Marketing
Content marketing is the original marketing, yes, the OG. It encompasses everything you believe marketing to be and makes it happen!
From designing, creating, and distributing, content marketing encompasses each of these elements to reach your target audience. Its goal is to drive conversions, engage with your audience, as well as find leads and interested consumers who would engage in your product or service.
Content marketing is like an umbrella, with many different streams below its term. Those include:
Blogs
Case Studies
eBooks
Infographics
Influencers
And so much more!
Content marketing is the backbone of marketing, used to drive potential customers to take action which is either downloading your eBook, reading your case study and booking a consultation with you, or buying a product because their favourite influencer used it.
Thank you, content marketing; where would we be without you?
Digital Content Marketing
On the other side of the spectrum, we’ve got our new friend, digital marketing, which emerged when the internet began to expand and offer new resources and opportunities.
Much like its name, digital marketing aims to bring a digital aspect to marketing by utilizing online tools as a form of marketing. From Search Engine Optimization (SEO), to social media marketing, online advertising, and email marketing, digital marketing is a vast tool used (and loved!) by all.
Digital marketing has a very similar goal to content marketing, yet they just use their online efforts to produce the same results.
Below the umbrella of digital marketing are various streams, such as:
SEO & SEM
Paid Advertising
Social Media Marketing
Email Marketing
And so much more!
Digital marketing takes your favourite products and services and pushes them onto an online platform to convert leads, boost sales, or just build a name.
And we love it so much for that. 🥺
Content vs Digital Marketing = Your Favourite Duo
Together, content and digital marketing are the best pair to have when it comes to taking your marketing to the next level. When used together, there is no saying how strong your marketing strategy can become.
While you may be wondering which option to use, odds are, you are most likely already using both (whether you realize it or not!).
Content marketing is linked to your digital marketing efforts, with a bond so strong not even Thor could separate them (yes, we love Marvel too). For example, if you wrote a blog on the Top 100 Ways to Cook a Steak and then promoted that blog on your upcoming Email Marketing newsletter and social media story, you just used both content and digital marketing.
Yeah… Crazy right?
Integrating both streams of marketing into your overall marketing strategy will help to enhance your efforts while achieving your goals at a higher level.
If you are in need of a helping hand to help strengthen both streams of marketing, consider us at your disposal! Get in touch with our team today, and let’s discuss how we can take your content and digital marketing efforts to the next level.
